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Jeremy Geltman / Principal UX & Product Designer
UX & Product Design · San Diego, CA

My designs make complex tasks simple, fun and intuitive.

I blend strategy, user insight, data and visual design into products that drive customer success and business results. I’ve led design for Gen AI tools at Amazon, helped unify TurboTax and Credit Karma at Intuit, designed an award-winning setup experience at HP, and built the design team from the ground up at CARD.com.

HP Tango−40%printer setup time
HP Tango+30%successful setups
CARD.com+112%customer value
CARD.com1/5competitors’ acquisition cost
CARD.com0→500kcustomers in two years

Selected work

Gen AI, fintech and hardware. Each case study opens with the full deck.

Archive

Earlier product, visual and print work, 2010 to 2019.

About

Nearly two decades of design, from first employee to principal designer.

I thrive in ambiguity and bring a strategic, hands-on approach, balancing visual design, systems thinking and product strategy.

I’ve worked as a solo designer, built and led teams, and partnered with engineering, research and business stakeholders to ship meaningful, data-informed experiences at every scale, from early-stage startups to the world’s biggest tech companies.

At CARD.com I was the first employee. I designed and later directed the mobile banking app, Visa debit cards, website, ads and user portal, scaling a team of 15 and owning the full customer journey. Mobile-first design, A/B testing and conversion-focused UX brought acquisition costs to a fifth of competitors’.

  1. Apr 2022 – Present

    Lead UX Designer

    Amazon, AWS
    • Lead UX for Gen AI app-building tools in the Amazon Q suite, for enterprise businesses.
    • Hands-on design, strategy and stakeholder alignment across AWS teams.
    • Mentor junior designers; created weekly design reviews and other team mechanisms.
  2. Jan 2020 – Apr 2022

    Principal Product Designer

    Intuit
    • Led a small team integrating TurboTax and Credit Karma into seamless cross-platform experiences.
    • Drove strategy and messaging; prototyped in Figma; presented user-testing findings to senior leadership.
  3. Nov 2016 – Jan 2020

    Lead User Experience Designer

    HP
    • Led end-to-end UX for HP Tango setup: 40% less setup time, 30% more successful setups.
    • UX Design Award winner; patent pending for synchronized-lighting setup guidance.
  4. Dec 2014 – Nov 2016

    Sr. User Experience Designer

    AppFolio (MyCase)
    • Designed new features and refined visual design for a SaaS legal platform.
    • Designed a mobile-friendly payments platform from the ground up: billing, invoicing, online payments and account creation.
  5. May 2012 – Dec 2014

    Chief User Experience Officer

    CARD.com
    • Mobile-first UX for the website, funnel, app, emails and cardholder portal.
    • Grew the company from 3 to 40; managed a team of 15 designers, marketers, copywriters and brand managers.
  6. Jul 2006 – May 2012

    Director of Design and Marketing

    Aristotle
    • UX for web and mobile SaaS on the #1 political software in the US.
    • Built five lead-generation sites, lifting qualified leads by over 500% and 300% in two divisions.

Key skills

  • Figma design, prototyping, delivery
  • Design research, user testing, analytics, design strategy
  • Design system architecture
  • Executive presentations, journey maps, video demos

Education

  • BFA, DesignUniversity of Michigan, Ann Arbor
  • Business Analytics CertificationHarvard Business School Online
  • Defining Brand ExperienceCooper U

Speaking

  • Zen and the Art of Design SystemsPanelist, Adobe + SDXD
  • Pathways to DesignSpeaker, Design @ UCSD
  • Marrying simplicity with technologyPanelist, EffectiveSoft Corp.
  • UX UncensoredPanelist, UX Speakeasy

Recognition

  • UX Design AwardHP Tango setup experience
  • Patent pending, WO2021054955A1Setup guidance via synchronized lighting
  • Best App and Best GameBlackBerry Hackathon, 2012
  • IxDA, MENSAOrganizations

What collaborators say

From product, engineering and design partners.

“Jeremy’s superpower is his critical thinking. He takes complex product requirements, or even a lack of them, and turns them into wireframes, driving design discussions before moving into high-fidelity mocks and interactions.”

Product Manager, AWS

“Jeremy has a rare ability to thrive in ambiguity. He takes ownership of undefined areas, acts quickly to produce results, and drives discussions forward.”

Engineer, Amazon

“Big thank you for your leadership in improvements which delivered warranty improvements of $7.2 million across the product’s life.”

Section Manager, HP

“Jeremy is a great collaborator with strong communication skills, always keeping the team informed. He’s eager to take on new projects, owns his work, and consistently delivers high-quality mocks, for any ask.”

Design Manager, Amazon

“Jeremy’s holistic thinking allows him to design workflows with a deep understanding of their product, technical, and design implications.”

Engineer, Amazon

Contact

Let’s make something simple.