MyCase visual redesign

MyCase’s marketing designer and I, as product designer, ran a brand redesign workshop following the process from our Cooper U certification.

Method

• Participants dot-voted on a wide set of designed objects, spaces, electronics, fashion, UI, cars and branding: does this represent our brand, without saying why.
• We re-ordered images by votes, assigned adjectives to each and discussed the reasoning.
• Adjectives were clustered and turned into word clouds, producing five concepts: Modern and Fresh, Professional and Tasteful, Simple and Organized, Practical and Trustworthy, and Functional and Empowering.
• The result was an attribute manifesto and spectrum that guided my product redesigns, including an alternate light theme.