Selected work
CARD.com mobile banking
Branded banking with a Visa debit card. Started as the solo designer and grew the creative team to 15 to support 500k+ users.
- CompanyCARD.com
- Year2012–2014
- RoleChief User Experience Officer
83%acquisition via mobile
+112%customer value
1/5competitors’ acquisition cost
3→40company size
The work
As the first employee, I designed the branded banking app, acquisition website, ads and scalable brand collateral, then directed that work as the team grew. We partnered with Sesame Street, The Walking Dead, Elvis, Family Guy, Discovery, TLC and hundreds of other brands.
Mobile-first design, A/B testing and conversion-focused UX kept acquisition costs at a fifth of competitors’, and optimizing for direct deposit and affinity-branded campaigns increased customer value by 112%.